MagicCon Show Maps

Some of your favorite show features are in different locations throughout the convention center. The show maps will help you navigate your way to the Official Show Store, The Mana Stage, and beyond. Daily entry and queuing procedures are outlined below, including details about the separate morning queue for the Official Show Store and for entry to the Show Floor. 

MagicCon opens daily at 10:00 AM, but you may enter the building and begin queuing at 8:30 AM. Attendees will not be allowed entry prior to 8:30 AM.  

MagicCon is located on Level 1 of Building C. The Official Show Store is located in the Thomas Murphy Ballroom, Level 5 of Building B.  

To help you get to where you want to go first thing in the morning, follow these directions for your specific queue needs For those who need to pick up their physical MagicCon badge: 

Please visit Registration/Will Call on Level 1, Hall C Lobby. You will not be able to queue for the show floor or the official show store with a digital QR code. You must have your physical badge. Badge pick-up opens at 8:30 AM. Queuing for badge pick up is located outside of Building C, Level 1.

Once you have your badge, there are two daily options for the morning queue:

For those who want first access to the Official Show Store or pick up the Ticketed Merch included with their badge: 

• Please head to Building B International Lobby on Level 4.
• For the Official show store, you can queue directly in the International Lobby. At 10:00 AM, the queue will be led up by Staff to the Official Show Store in the Thomas Murphy Ballroom. Once the morning queue is cleared, all fans will be able to go directly up to the Thomas Murphy Ballroom.  
• For Ticketed Merch Pick Up, you can enter the Registration A/B Hall to collect all your merch included with your badge. 

For those who want first access to the show floor, which includes Magic Marketplace , Meet & Greet wristband distribution*, the Art of Magic, Ticketed Play, and more: 

• Please head to the main entry on Level 1 in Hall C1. You will be able to wait in the morning queue until the show opens at 10:00 AM.   
• *Meet & Greet wristband distribution will open at 8:30 AM on Level 1 in Building C Lobby. There is a limited quantity of wristbands available. Please check our website for details.  

A physical MagicCon badge is required for entry to all events and locations at MagicCon. If you are an international attendee or purchased a badge after September 30, your badge will be available for pick up onsite at Registration/Will Call on Level 1 in Lobby C.  You will need your QR code confirmation email and a photo ID to receive your badge. Please search for ‘MagicCon: Atlanta 2026 Order Confirmation’ to find your QR code.

Registration/Will Call hours

• Thursday, November 12:  12:00 – 6:00 PM
• Friday, November 13:  8:30 AM – 7:00 PM
• Saturday, November 14:  8:30 AM – 7:00 PM
• Sunday, November 15:  8:30 AM – 6:00 PM

The Georgia World Congress Center is located at 285 Andrew Young International Blvd NW, Atlanta, GA 30313. MagicCon: Atlanta will be held in Building C.

Georgia World Congress Center offers convenient on-campus parking for visitors, attendees and staff of onsite events. For location and directions, click here.

IMPORTANT: There will be a football game happening Sunday near MagicCon: Atlanta, so please plan your parking accordingly! Pre-purchase parking early and be ready for potential delays if using ridesharing apps. 

Parking can be pre-purchased directly from the Convention Center.